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Delta Air Lines
Founded 1928 (as Delta Air Service)
Frequent flyer program SkyMiles
Member lounge Crown Room Club
Alliance SkyTeam
Subsidiaries Comair
Delta Shuttle
Delta AirElite
Fleet size 442 (+75 orders)
Destinations 332 in 57 countries
Headquarters Atlanta, Georgia
Key people Gerald Grinstein (CEO)
Jim Whitehurst (COO)
Edward Bastian (CFO)
Website: http://www.delta.com
Delta Air Lines, Inc. (NYSE: DAL) is a major American airline headquartered
in Atlanta, Georgia that operates an expansive domestic and international
network, spanning North America, South America, Europe, Asia, Africa, the
Middle East and the Caribbean. Delta lands in over 332 destinations in 57
countries (excluding codeshare), across 5 continents.[1] Delta has a larger
route network footprint than any airline in the world and is the only major
U.S. carrier that flies to Africa.[2]
Delta operates hubs at Atlanta, Cincinnati/Northern Kentucky International
Airport, Salt Lake City International Airport, & New York JFK; Delta's
Atlanta hub is the largest/busiest airline hub in the world. Delta also has
large domestic operations in many other cities, including Boston, Fort
Lauderdale, Los Angeles, New York-LaGuardia, Orlando, Tampa, and Columbus.
Delta is the leading carrier in Florida, and carries more passengers across
the Atlantic than any other carrier worldwide. Its major transatlantic
gateways are Atlanta, Cincinnati, and New York-JFK. Its major Latin American
gateways are Atlanta and its rapidly developing hub in Los Angeles.[3]
In terms of passengers carried (approximately 119 million in 2005),[4] Delta
is the second-largest airline in the world (behind American Airlines). In
terms of revenue passenger miles, Delta Air Lines is the third largest
airline, after American Airlines and United Airlines.[5] In terms of total
operating revenues, Delta is the sixth-largest airline in the world.[6]
Services
* Delta, the "mainline" brand, serves primarily long-haul, high-volume
flights and most international services.
* Delta Shuttle operates short-haul, high frequency service in single-class
configuration McDonnell Douglas MD-88s between New York LaGuardia and Boston
and between New York LaGuardia and Washington National (Reagan National).
* Delta Connection is a name given to flights operated by certain regional
airlines on short- to mid-haul, low- to mid-volume routes, "connecting" hubs
to airports where the larger "mainline" planes would either have a hard time
accessing, go unfilled or prove unprofitable.
Some subsidiaries of Delta include:
* Delta Connection and carrier Comair
* Delta AirElite Business Jets.
* Delta Technology
* Delta Connection Academy
* DAL Global Services
* DAL Moscow, a 50/50 partnership with Aeroflot
Defunct airlines operated by Delta include:
* Delta Express began service in October, 1996 in an attempt by Delta to
compete with low cost airlines on various leisure-oriented routes. Its main
base of operations was Orlando International Airport and it used Boeing 737
aircraft. It ceased operations in November, 2003 after Song was established.
* Song began service on April 15, 2003 as a single-class airline operated by
Delta to compete directly with JetBlue Airways from both airlines' hubs at
New York-JFK. While the brand was considered a successful addition to the
Northeast-to-Florida market, financially the airline suffered. As a result,
on May 1, 2006, Song was folded in to the Delta mainline brand, and "Song"
class-of-travel service will remain in place on certain long-haul domestic
flights, though failing to compete directly with United Airlines' "p.s."
3-Class service for transcontinental flights. It used Boeing 757 aircraft.
As a historical footnote, Western Airlines was acquired on December 16, 1986
and was operated as a separate airline from Delta for over three months.[7]
In a case by a union to stop the workforce integration, the U.S. Supreme
Court wrote "On December 16, 1986, shareholder approval of the merger was
confirmed and Western Airlines became a wholly owned subsidiary of
Delta."[8] The changeover date for discontinuation of the Western Airlines
brand and the date for merger of the two airlines' workforce was April 1,
1987 but for several months before that Delta had acquired Western and was
operating it as a separate airline.[9]
History
Early history
The company has its roots in Huff Daland Dusters, which was founded in 1924
in Macon, Georgia by several partners including Collett E. Woolman becoming
the world's first aerial crop dusting company. Huff Daland moved to Monroe,
Louisiana the following year. In 1928, Huff Daland Dusters was purchased by
C.E. Woolman and renamed Delta Air Service after the Mississippi Delta,
where its route connected Dallas, Texas to Jackson, Mississippi, via
Shreveport and Monroe. The original directors of Delta Air Service were C.H.
McHenry, Travis Oliver, and M.S. Biedenharn. By 1934, Delta began mail
service from Charleston to Fort Worth, with stops in Columbia, Augusta,
Atlanta, Birmingham, and Meridian along the way.[citation needed]
In 1941, Delta moved its headquarters from Monroe to Atlanta, to center
itself along its new route network that now stretched to Chicago, Miami, and
New Orleans.
Delta was the launch operator of the DC-8, which began service in 1959, and
the Convair CV-880 in 1960. The DC-8's graceful swept-wing design inspired
Delta to come up with a new red, white, and blue delta-shaped logo (the
"widget"). Just a few years later, Delta became the launch operator of the
DC-9. By 1970, Delta was an all jet airline.
1970s and 1980s
In 1970, Delta entered the "wide-body" jet era with the purchase of five
Boeing 747s to service its new long-haul high density routes. The initial
route was a Los Angeles-Dallas Love Field-Atlanta routing. Delta also had an
interchange with Pan Am using Delta 747 to fly to Heathrow Airport in
London. However, with the economic slowdown of the early 1970s, Delta found
the aircraft too large for its routes and it sold them a few years later.
Shortly thereafter, Delta leased a small number of DC-10s as a stopgap until
its larger order of the new Lockheed L-1011 TriStars could be delivered.
Delta purchased Northeast Airlines in 1972 to strengthen its market share in
the northeastern United States. Through the purchase, Delta began its long
Boeing 727 operation.
In 1973 the Lockheed TriStar entered service for Delta. Delta placed these
aircraft in international service from Atlanta to London in 1978; Frankfurt
was added the following year. Delta's fast growth showed in August 1979 when
it became the first airline in the world to board one million passengers in
one city in one month (Atlanta).
Delta launched its first frequent flyer program in 1981 which became the
SkyMiles program in 1995. In 1982, Delta took delivery of their first
767-200, named the Spirit of Delta, which was paid for "by voluntary
contributions from employees, retirees and Delta's community partners." The
effort, called Project 767, was spearheaded by three Delta flight attendants
to show the employees' appreciation to Delta for solid management and strong
leadership during the first years following airline deregulation."[10] The
airplane remained the flagship of the Delta fleet until 2006, and was
repainted in a commemorative paint scheme and toured the country to
celebrate the airline's 75th anniversary in 2004.[11]
In 1984 the company established its Delta Connection partnership linking
local "feeder" airlines that served mid-size population areas to Delta
nodes. The same year, Delta began its first flight to Hawaii (Honolulu
International Airport) with L-1011 aircraft. Also in 1984, Delta began to
offer the nation's first public air-to-ground telephone system with Airfone,
on the L-1011. Delta was named 'Official Airline of Walt Disney World' in
1986, and their official ride in the Magic Kingdom was Delta Dreamflight.
In 1987, Delta merged with Western Airlines of Los Angeles and absorbed its
large hubs at Salt Lake City and Los Angeles. Through these acquisitions and
expansions Delta became the fourth largest U.S. carrier and fifth largest
world carrier. Also in 1987, Ronald W. Allen became chairman and CEO.
1990s
In 1990, Delta became the first U.S. airline to operate the MD-11 aircraft
[12]. Delta's most dramatic expansion (at that time) came with its purchase
of Pan Am's European routes in 1991 which included all north Atlantic routes
and the Frankfurt, Germany hub, shortly before Pan Am declared bankruptcy.
The purchase gave Delta the largest transatlantic route network, a small
group of A310 aircraft, and the Worldport (Terminal 3) at JFK. Due to these
acquisitions, Delta became and remains today the largest U.S. transatlantic
carrier, in terms of passengers carried and number of flights operated.
Delta also acquired Pan Am's northeastern shuttle, inheriting of a number of
Boeing 727s, and forming what is today Delta Shuttle.
In 1991, as one of the conditions for Delta's financial support of Pan Am,
Delta had the rights to use the Pan Am name on flights across the Atlantic.
Delta obtained all of Pan Am's transatlantic rights in 1992, including the
route from Detroit to London, despite Northwest Airlines' objections. It was
an unusual route for Delta given its small presence in Detroit, and
Northwest's correspondingly larger operations.[13] Northwest later attempted
to buy US Air's (now US Airways) Baltimore-London route for $5 million and
transfer the route to Detroit[14] but ended up buying the route from Delta
in 1995[15] for a rumored $32 million. This naming right was never exercised
even though the Pan Am name was a much widely recognized name in Europe
compared to Delta. On December 4, 1991, Delta ended this support leading to
Pan Am stopping the following day.[16]
In 1993, responding to Qantas and American Airlines innovation of codeshare
agreements, Delta established its own code sharing arrangements, most
notably with Air France, forming what would eventually become SkyTeam.
By 1997, during which Leo Mullin was named CEO, Delta began large expansions
into Latin America and in 1999 introduced the Boeing 777 into its fleet, for
longer non-stop flights. During Mullin's tenure, Delta saw large expansions
into Latin America and the Caribbean. This was also known as Delta's
"technological growth period".[citation needed] Airport kiosks were
introduced, Delta Technology was developed into an industry leading
technology division,[citation needed] gate information display screens (GIDS)
were rolled out, and internal software was thoroughly revamped. However,
Mullin's legacy was ruined by labor woes, huge losses in the post-9/11
period, a major executive compensation scandal, and a bankruptcy filing less
than 18 months after he abruptly retired.
Throughout the 1990s, Delta maintained a secondary hub at Portland for its
Asia operations. In addition to regularly scheduled flights to Delta's
primary hubs during this time (Atlanta, Cincinnati, Dallas, and Salt Lake
City), several of Delta's flights to Asia were routed from Portland and Los
Angeles, using L-1011 and MD-11 aircraft. Destinations included Bangkok,
Fukuoka, Hong Kong, Nagoya, Seoul, Taipei, and Tokyo. Delta was one of the
airlines targeted in the failed Operation Bojinka plot: the conspirators
planned to bomb a Delta MD-11 flying from Seoul to Bangkok via Taipei on
January 21, 1995. Today, all Asia operations from Portland, Los Angeles and
New York have ceased, and Delta's only East Asia service consists of Atlanta
to Tokyo and Seoul.
In 1996, Delta carried the Olympic Torch from Athens, Greece where it was
lit, to Los Angeles, CA for its traditional circuit to the Olympic Stadium
in Atlanta, GA for the 1996 Summer Olympic Games, of which Delta was the
official airline.
In 1998, Delta and United Airlines introduced a marketing partnership that
included a reciprocal redemption agreement between SkyMiles and Mileage Plus
programs and shared lounges.[17] This scheme allowed members of either
frequent flier program to earn miles on both carriers and utilize both
carriers' lounges. Delta and United attempted to introduce an even cozier
codeshare relationship, but this was deal was effectively killed by ALPA.[18]
The marketing partnership ended in divorce in 2003 and paved the way for an
expansion of the SkyTeam alliance.
In 1999, Delta was a founding partner of the online travel agency Orbitz
originally began by a group of several major U.S. airlines, which was
purchased by Cendant in 2004.
2000 saw the creation of SkyTeam, a global alliance, initially partnering
Delta with AeroMιxico, Air France, and Korean Air. Three years later, Delta
implemented the largest domestic codeshare alliance with Continental
Airlines and Northwest Airlines. Today SkyTeam now the second largest
airline alliance in the world and continues to add members to its
ranks.[citation needed]
Fleet transformation in the early 2000s
In an effort to simplify its fleet and capitalize on cross-platform
compatibility not only in pilot training but also maintenance, the airline
began to retire its trijets (three-engine planes) in favor of twinjets
(two-engine planes). Delta's entire active fleet is now composed of
twinjets, and the airline is the world's largest operator of 767 aircraft:
* The Lockheed L-1011, for many years the workhorse of the Delta fleet, was
replaced in 2001 with the Boeing 767-400.
* The airline's many Boeing 727s were completely replaced with Boeing
737-800's in 2003.
* Delta operated its last MD-11 flight on January 1, 2004, operating as
Flight 56 from New Tokyo International Airport (now Narita International
Airport) at 4:45pm. The aircraft arrived in Atlanta at 3:20pm. This
concluded the MD-11's relatively short service in the fleet. MD-11 aircraft
have been replaced with Boeing 777-200ERs. On September 23, 2004, a Delta
spokesperson confirmed plans to sell eight MD-11s to FedEx.
Dire straits eventually leading to bankruptcy
As early as 2004, in an effort to avoid bankruptcy, Delta announced a
restructuring of the company that included job cuts, and an aggressive
expansion of Atlanta operations by some 100 new flights, making it a
'super-hub' and requiring the airline to spread its flight schedule more
evenly across the day.[citation needed](This was known to all Delta
employees as "Operation Clockwork") Atlanta is currently the largest hub for
any airline in the world, with more daily flights (almost 1,000) to more
destinations (246) than any other airline's hub. Further, by mid-2004 the
airline had announced it would be closing its fourth busiest hub
(Dallas-Fort Worth International Airport), which it did on January 31, 2005.
On January 5, 2005, Delta introduced SimpliFares, a radical transformation
of its fare structure, which cut its most expensive fares by as much as 50
percent nationwide and capped one-way domestic fares at $499 in coach class
and $599 first class. However, due to continued high fuel costs, the company
was forced to raise these fare caps by $100 in July, 2005, to $599 in coach
class and $699 in first class. Airline fares are constantly in a state of
flux, in addition to the constant change in fares due to the selling of
seats allocated for lower fares. However, some claim that the SimpliFare is
simply a marketing technique to alert the public that there is a maximum
ceiling price for Delta's fares.[citation needed] Delta also launched a
system of "same-day confirmed" whereby for $25, a passenger is able to
confirm a seat on a different flight instead of standing-by.
Also in 2005, in an attempt to increase profitability, Delta applied to
serve a daily non-stop flight from Atlanta to Beijing, China starting in
March, 2006, but rights were instead awarded to American Airlines operating
from Chicago to Shanghai and Continental Airlines operating from Newark to
Beijing. As of January 19, 2007, Delta is seeking approval for a daily
flight from Atlanta to Shanghai starting March 25, 2008.[19]
On August 15, 2005, in an SEC filing, Delta announced that it had finalized
a deal to sell Delta Connection carrier Atlantic Southeast Airlines for $425
million in cash to SkyWest Airlines in an effort to obtain money to avoid
bankruptcy. Analysts called the move a desperate one, estimating ASA's worth
at around $700-$800 million a price which SkyWest would not have been
willing to pay.[20]
On September 7, 2005, Delta announced that it would cut 26% of its flights
at its Cincinnati hub and redeploy aircraft to its hubs in Atlanta and Salt
Lake City.[21] The move will ultimately eliminate up to 1,000 jobs in
Cincinnati. In addition and in hopes of increasing profit yields, the
airline announced further international expansion into Europe and Latin
America.
The moves proved futile. On September 14, 2005, Delta filed for Chapter 11
bankruptcy protection for the first time in its 76-year history. The company
cited high labor costs and record-breaking jet fuel prices as factors in its
filing. At the time of the filing, Delta had $20.5 billion in debt, $10
billion of which accumulated since January 2001.
Reorganization during bankruptcy
On September 22, 2005, Delta announced the acceleration of restructuring
activities, targeting an additional $3 billion per year in cost reductions
by 2007. $970 million of this amount will come from debt relief, lease and
facility savings, and previously commenced fleet modifications. Non-union
workers' salaries will be reduced by a minimum of 9% across the board, with
a 15% reduction for executive officers and a 25% pay cut for CEO Gerald
Grinstein. Additionally, the company plans to lay off between 7,000 and
9,000 of its 52,000 employees.[22]
As for its route network, Delta plans to alter its structure by reinforcing
hub presence in Atlanta, Cincinnati, New York, and Salt Lake City, while at
the same time increasing point-to-point routes, reducing domestic capacity
by up to 20% while growing more profitable international route (special
Asia, Caribbean and Europe) capacity up to 25%.
In 2006, Delta purchased rights to fly between New York and London from
United Airlines.[23]
On February 24, 2006, Delta, along with Continental Airlines and FedEx, saw
future operations to Venezuela severely affected by President Hugo Chαvez's
decision to restrict flights coming into that South American country from
the United States.[24] As of March 23, 2006, U.S. and Venezuelan aviation
authorities were able to negotiate a solution to their dispute, likely
ensuring that Delta's operations to Venezuela will not be curtailed in the
future.
On March 7, 2006, Delta announced expanded service from its prominent hub at
New York-JFK. In addition to the expansion of mainline service at the
airport, Delta will partner with Mesa Air Group to provide regional flights
throughout the northeast under the Delta Connection banner. At the same time
the airline announced an expansion to a number of new cities from its Salt
Lake City hub.
Based on all of these new initiatives, Delta projects a return to
profitability by late 2007, based on a crude oil price model of $66 per
barrel, in contrast to other bankrupt carriers' restructuring modeled on $55
per barrel.
Delta has recently announced that coach travelers in the United States who
have a flight longer than four hours will have on-demand programming on all
those flights starting in 2007 at their main hubs in New York, Salt Lake
City, and Atlanta. This will counter entertainment offerings of other
airlines like JetBlue Airways. Delta claims to offer the leading in-flight
entertainment system in the United States. Live programming and music are
free, and movies will be available on demand for a nominal fee in coach and
for free in first class.[25] Delta also intends to install an improved
in-flight entertainment system on internationally-configured aircraft,
featuring a personal selection of movies. The system will be installed in
all classes on Boeing 767-400ER and 777-200ER aircraft, and in the
BusinessElite section on Boeing 767-300ER aircraft.[26]
On November 9, 2006, the airline announced that it will recall 1,000 flight
attendants that were previously laid off. In addition to the flight
attendant recall, Delta announced in late December 2006 that it had
exhausted its pilot recall list and is now accepting pilot applications for
the first time in 5 years. They expect to take on close to 200 first
officers through 2007.[27]
On January 4, 2007, the airline announced an order for 30 Bombardier CRJ900
regional jets with an option for 30 additional aircraft, pending approval of
the bankruptcy court judge.[28]
On February 9, 2007, the airline received bankruptcy court approval to buy
30 Bombardier CRJ-900 regional jets with an option for 30 additional
aircraft.
Failed takeover attempt by US Airways
During the later part of 2006 and early 2007, US Airways Group, holding
company for US Airways, proposed an acquisition of Delta Air Lines. The
combined entity would have been operated under the Delta name. This attempt
was withdrawn after failing to gain support from Delta's major creditors and
opposition by Delta management.
On November 15, 2006, Bloomberg reported that US Airways Group, the parent
of US Airways, proposed a takeover of Delta for USD 8 billion in cash and
stock.[29] However, Delta's CEO reiterated that the best interests of Delta
and its creditors were served by the company emerging from bankruptcy as an
independent, stand alone carrier. In the ensuing days, Delta mounted an
aggressive defense against the takeover attempt.
In addition to Delta management, Delta employees appeared to be extremely
skeptical of US Airways management's claims that a merger would result in no
job reductions and provide a more secure future for a combined entity.
Employees had started wearing "Keep Delta My Delta" buttons and campaigning
to raise public awareness of their opposition to the proposed takeover.[30]
On December 19, 2006, Delta announced (as expected) it rejected US Airways
Group's proposed merger. Along with the announcement, it launched a media
campaign against the merger to raise public support. The campaign, "Keep
Delta My Delta", was picked up from the employee grassroots effort of the
same name. The effort's website harbored an e-petition, quotes from
prominent dissidents, and the effects the merger could have on selected
localities. In its report, Delta cited many reasons for rejecting the bid,
including it would lead to worse customer service, possible layoffs, an
inefficient carrier, the carrier with the largest debt-load in the industry,
and near-monopoly powers.[31]
On December 20, 2006, Delta and its financial advisor, the Blackstone Group,
declared that Delta would be valued at between USD 9.4 billion and 12
billion after emerging from bankruptcy, which would (at the time of this
writing) give it a market capitalization comparable to that of Southwest
Airlines Co. or greater than that of American Airlines' AMR Corp. and
Continental Airlines, Inc. combined. US Airways Group CEO Doug Parker stated
that Delta's self-valuation lacked credibility and was unrealistic.[32]
Delta CEO Gerald Grinstein retorted by stating that the Tempe-based airline
was "the worst of all potential merger partners".[33]
On January 10, 2007, US Airways raised its bid by 20%, to USD 10.2 billion.
The revised offer was set to expire by February 1 unless Delta's creditors
opened the airline's books to US Airways and delayed a scheduled February 7
court hearing pertaining to Delta's reorganization plan.[34] Delta responded
with a statement, claiming that "...the revised proposal does not address
significant concerns that have been raised about the initial US Airways
proposal and, in fact, would increase the debt burden of the combined
company by yet another $1 billion."[35] That same day Delta Air Lines was
speculated to be in talks with Northwest Airlines and United Airlines to
fend off the US Airways bid.[36] CEO Gerald Grinstein, however, denied that
any serious negotiatons were ongoing with Northwest or any other
airline.[37]
On January 28, 2007, US Airways holding company raised its bid by another $1
billion in cash according to the Wall Street Journal,[38] but company
spokesmen denied any change.[39] On January 31, 2007, Delta's creditors
rejected US Airways' hostile takeover attempt, and US Airways withdrew its
offer to buy Delta. On the same day, executives and employees of the company
gathered to celebrate the re-lighting of the historic "FLY DELTA JETS" sign
at the company's main hub, Hartsfield-Jackson Atlanta International
Airport.[40][41]
Emergence from bankruptcy
On April 25, 2007, the airline's bankruptcy plan was approved by the
Bankruptcy Court. On April 30, 2007, Delta Air Lines emerged from bankruptcy
protection as an independent carrier. Delta also unveiled a new logo and new
paint scheme. Delta's bankruptcy exit strategy was vastly different from
that of United in that it expanded its way out of bankruptcy, rather than
retrenching[citation needed].
Delta's previous stock was canceled as of Monday, April 30, 2007, and new
shares are trading on a "when issued" basis on the New York Stock Exchange.
These shares began trading normally on Thursday, May 3, 2007. The starting
price was around $20.00 a share, and went up to as high as $23.35. But
investors showed little confidence in the stock as the price fell to $19.00
later in the week. [42]
Upon exiting bankruptcy, Delta also announced a 50% increase in operations
at Los Angeles International Airport [4], thus establishing Los Angeles as
Delta's second Latin America hub and new potential Asian gateway with a
total of 99 daily departures.
Recent News
On May 10, 2007, Delta announced a partnership with US Helicopter, who will
provide service from John F. Kennedy International Airport to several
helipads in downtown Manhattan.[43]
On June 14, 2007, Delta toasted a new partnership with Master Sommelier
Andrea Robinson to uncork next-generation wine program.[44]
On July 12, 2007, Delta and its SkyTeam partners announced that it would
forfeit slots in the EU to relieve antitrust concerns.[45]
Hub history
Former hubs:
* Dallas-Fort Worth International Airport. Delta at one time operated over
200 flights a day from DFW. At times, it was Delta's second largest hub.
* Los Angeles International Airport. LAX is re-emerging as a Delta hub, but
it's unclear if LAX is a hub, a focus city, or a "gateway." Delta has
referred to LAX as its "Latin gateway" and "another hub" at times.
Former secondary hubs:[46]
* Frankfurt International Airport Delta's Frankfurt hub was acquired from
Pan Am. Delta dismantled the hub in 1997.
* Portland International Airport Portland was at one time Delta's premier
Asian gateway. It was closed in 2001.
Advertising
Delta has had several different slogans throughout its history:
* In 1940, Delta adopted the slogan: "Airline of the South".
* In 1961, Delta adopted the slogan: "The Air Line with the Big Jets".
* In 1966, with the introduction of the first Series 61 DC-8, Delta adopted
the slogan "Fly big to Florida... Fly Delta!". Bob Hope, known in ads as Bob
"Super DC-8" Hope, was Delta's spokesperson at the time.
* In 1968, Delta adopted the slogan: "Delta is ready when you are".
* In the interim period between 1984 and 1986 Delta adopted the slogan:
"Delta gets you there".
* In 1986, Delta became: "The Official Airline of Walt Disney World".
* In 1987, Delta adopted the slogan: "The Best Get Better", reflective of
the airline's merger with Western Airlines.
* In 1987, Delta adopted the slogan: "We Love To Fly, And It Shows".
* In 1989, Delta became: "The Official Airline of Disneyland and Walt Disney
World".
* In 1994, Delta adopted the slogan: "You'll love the way we fly".
* In 1996, Delta adopted the slogan: "On top of the world". This slogan was
launched at the 1996 Summer Olympics in Atlanta, for which Delta was the
official airline.
* In 2000, Delta adopted the slogan: "Fly___", in which the blank was filled
in according to the context of the slogan's usage. For example, on the
airline's cocktail napkins, the slogan was "Fly refreshed".
* In 2004, Delta adopted a marketing scheme using "Secret Places - ___", in
which the blank was filled in according to the picture being used in the
advertisement (and coinciding with a major Delta destination). Several
examples of this marketing remain in place on jetways and in gate waiting
areas in Atlanta and New York-JFK.
* In 2005, Delta adopted the slogan: "Good Goes Around"[47]
* In 2007, Delta Air Lines exited bankruptcy; to highlight surrounding
changes, the airline chose "Change Is:__________" (in which the blank was
filled according to the context of the slogan's usage) as their slogan.
Other ads used the tagline "Change Is: Delta" in a play on the use of the
Greek letter delta to denote the difference operator in mathematics.
Personnel
Between its mainline operation and subsidiaries, Delta employs approximately
60,000 people.
Delta's approximately 6,500 pilots are represented by the Air Line Pilots
Association (ALPA). The union has represented Delta pilots since 1940.[48]
Pilot domiciles are located in Atlanta, New York, Cincinnati, Salt Lake
City, and Los Angeles.
The company's approximately 350 flight dispatchers are represented by the
Professional Airline Flight Control Association (PAFCA).
The rest of Delta's workforce, in contrast to other legacy air carriers, is
nonunion.
Destinations
* Delta (including its wholly owned subsidiary Comair, Inc. and regional
service carriers), serves 240 domestic cities and is the only airline to
host operations in all 50 U.S. states.[49] The airline also serves Puerto
Rico and the U.S. Virgin Islands, in addition to 57 countries.
* Delta is the only airline in the world to serve over 300 destinations--302
in total.[1]
* Delta operates 1,632 flights per day.[50]
Significant past route eliminations
Airline routes occasionally change as the public's travel patterns change
and if a route becomes unprofitable. Although Delta serves the most
destinations of any US airline, it has also eliminated the most destinations
of any major US airline as well. Some routes that have been eliminated
include:
* Delta served several cities in Asia, including Hong Kong, Seoul and
Bangkok, from Portland and Los Angeles, using L1011s with stops in Anchorage
for refueling. Asian service began in 1987 but was largely discontinued by
1995; Atlanta-Tokyo and Portland-Nagoya were Delta's only transpacific
routes during the late 1990s; Nagoya was discontinued in 2002, but
Atlanta-Seoul service commenced in 2007.
* With Delta's acquisition of Pan Am's Frankfurt hub, a number of new routes
started to the city, including San Francisco, Los Angeles, and Dallas-Fort
Worth. The hub at Frankfurt would eventually be closed.
* Tag end services between medium sized cities in the southern United States
to the Atlanta and Dallas-Fort Worth hubs have been superseded by nonstop
Delta Connection service to the hub cities. Discontinued services have
included Shreveport-Monroe and Birmingham-Jackson, Mississippi.
* Closure of the Dallas-Fort Worth hub, created after Braniff Airlines
ceased operations in 1982, in 2005 as noted elsewhere in this article.
* Expansion of Western Airlines' Los Angeles service after acquisition of
that airline, including the starting of a Tokyo-Los Angeles route. After
2000 flights were significantly reduced. In 2006/2007, Delta started adding
new routes out of LAX, signaling a build up of LAX again.
Future destinations
* Throughout 2006 and 2007, Delta has dramatically expanded its operations
in Los Angeles[51][52] with new services to Canada, Mexico, and throughout
the United States.[53][54][55]
* On January 19, 2007 Delta launched its application with the US Department
of Transportation, for daily, non-stop service to Shanghai from its hub in
Atlanta. The service, pending government approval, will start on March 25,
2008[56] and utilize Boeing 777 aircraft. Delta has already opened a sales
office in Shanghai and hired Mandarin-speaking personnel to take
reservations in the US.[57] On July 16, 2007 Delta announced that it was
expanding its application with the DOT to include a nonstop flight between
Atlanta and Beijing as well. The Beijing flight will also be operated with a
Boeing 777 but a start date has not yet been set.[58]
* Delta is attempting to continue its increase in service to Africa, adding
a third flight (fourth destination) to the continent with daily service from
Atlanta to Lagos, Nigeria starting December 3, 2007 (pending government
approval).[59]
* On April 15, 2007 The Times reported that Delta had acquired slots at
London Heathrow Airport to be used once the new US-EU open skies agreement
takes effect. The airline has not announced how the slots will be allocated,
but it is expected that they will be used for service from Delta's hubs in
Atlanta and New York-JFK. [60]
* Delta will expand its New York-JFK in Central America and the Caribbean
beginning non-stop flights to Panama City, Panama on December 13, 2007; to
Guatemala City, Guatemala starting December 14, 2007; to Port of Spain,
Trinidad and Tobago on December 20, 2007; and the Costa Rican cities of
Liberia starting February 16, 2008 and San Jose on February 15, 2008. [5]
* Delta plans to begin non-stop service from its hub at New York-JFK to Tel
Aviv, Israel, complementing Delta's existing service from its hub in
Atlanta. The flight will commence on March 10, 2008, pending government
approval.[61]
Fleet
Delta operates an all-Boeing (including McDonnell Douglas aircraft) fleet.
Passenger fleet
Delta Air Lines has an all-Boeing fleet. Delta was one of the last major
airlines to operate the original Boeing 737-200 models, until the last of
these aircraft retired in 2006. Delta has the largest fleet of Boeing 767
aircraft of any airline. It is the second largest operator of the McDonnell
Douglas MD-80 series and the Boeing 757 (behind American Airlines in both
cases).
Delta Air Lines is the only MD-90 operator in the Western Hemisphere,[62]
although Reno Air operated the type for several years before being acquired
by American Airlines and the type disposed. Initially, Delta had a large
order for MD-90s to replace the Boeing 727 fleet. After McDonnell-Douglas
was acquired by Boeing, Delta canceled their remaining MD-90s on order and
ordered the longer-range Boeing 737-800 instead, but has hinted it may
acquire some second-hand MD-90s (possibly from China Southern Airlines) for
domestic expansion at Salt Lake City International Airport, thus freeing
737-800s for longer routes from Delta's other hubs.
At this time, upon delivery in 2008, Delta will become the only US operator
of 777-200LR aircraft.
The Delta Air Lines fleet consists of the following aircraft as of July
2007:[63]
Delta Air Lines Fleet Aircraft ↓ Total ↓ Passengers
(First*/Economy) ↓ Routes ↓ Notes ↓
Boeing 737-700 (10 orders) 124 Domestic short-long haul
US and Mexico
Boeing 737-800 71
(50 orders) 150 (16/134) Domestic short-long haul
US and Caribbean 20-30 aircraft to be equipped with winglets
Capacity to be increased by 10 seats
Boeing 757-200 123
(11 used orders) Standard
183 (24/159)
Transcontinental
184 (26/158) Domestic medium-long haul
US transcontinental
Caribbean, Latin America, Puerto Rico 13 leased ETOPS aircraft formerly
flown by TWA/AA
To be used on transatlantic routes
Entry into service: July 2007
Boeing 767-300 24 250 (24/226) Domestic medium-long haul
US transcontinental
Hawaii, Latin America, and Puerto Rico Capacity to be increased by 10 seats.
Being converted to ETOPS standards
Boeing 767-300ER 59 214 (36/178)
216 (30/186) Domestic/International medium-long haul
Transatlantic and South America
Boeing 767-400ER 21 Domestic
285 (36/249)
International
241 (41/200) Domestic/International medium-long haul
US transcontinental
Transatlantic and Hawaii All to be converted to
international configuration by 2009
Boeing 777-200ER 8 268 (50/218) International long haul
Transpacific/Transatlantic
Boeing 777-200LR (6 orders) 276 (43/233) International ultra-long haul Entry
into service: February 2008
Equipped with lie-flat sleeper suites
First U.S. airline to operate 777-200LRs
McDonnell Douglas MD-88 120 Standard
142 (14/128)
Delta Shuttle
134 (134) Domestic short-medium haul
US and Delta Shuttle
McDonnell Douglas MD-90-30 16 150 (12/138) Domestic short-medium haul
US (mostly from Salt Lake City)
*First class is offered on domestic flights. BusinessElite is offered on
transatlantic and transpacific Flights.
Delta's average fleet age is 13 years as of February 2007. The fleet of a
large airline is subject to flux. Boeing reports 86 737-800s have been
delivered. [64] Delta plans to sell 48 of its ordered 737-800's immediately
upon delievery.[65]
Delta Air Lines was one of three carriers (American Airlines and Continental
Airlines being the other two) to sign an exclusivity agreement with Boeing
in the late 1990s. When Boeing acquired McDonnell Douglas, the European
Union forced Boeing to void the contracts. However, both parties have been
adhering to and intend to adhere to the terms under a gentlemen's agreement.
Delta has been considered by many to be a likely customer for the Boeing
787, considering their large 767 fleet and gentleman's agreement with
Boeing. Delta has made bids to become Boeing's provider for 787 maintenance
through Boeing's GoldCare support program.[66]
Retired fleet
Delta Air Lines Retired Fleet Aircraft ↓ Year Retired ↓ Replacement ↓ Routes
↓
Convair CV-880 1973 Boeing 727-200 Short-medium haul domestic routes
Boeing 747-100 1976 Lockheed L-1011 Medium-long haul international routes
McDonnell Douglas DC-10-10 1977/1989* Lockheed L-1011
McDonnell Douglas MD-11 Medium-long haul international routes
Douglas DC-8 1988 Boeing 757-200 Medium-long haul international and domestic
routes
McDonnell Douglas DC-9-30 1992 McDonnell Douglas MD-88 Short haul domestic
routes
Airbus A310-200/300 1996** Boeing 767-300ER Medium-long haul international
routes
Lockheed L-1011 2001 Boeing 767-400ER Medium-long haul international and
domestic routes
Boeing 727-200 2003 Boeing 737-800
Boeing 757-200 Short-medium haul domestic routes
McDonnell Douglas MD-11 2004 Boeing 777-200ER (on Asian routes)
Boeing 767-400ER (on European routes) Medium-long haul international and
domestic routes
Boeing 767-200 2006 Boeing 757-200
Boeing 767-300 Medium-long haul domestic routes
Boeing 737-200 2006 McDonnell Douglas MD-88 Short haul domestic routes
Boeing 737-300 2006 Boeing 737-800 Short-medium haul domestic routes
This list is incomplete; you can help by expanding it.
Information on the Convair CV-880, Douglas DC-9-10, and McDonnell Douglas
DC-10-10 were found in archives at the Delta Heritage Museum in Atlanta,
Georgia.
*Delta operated the DC-10 twice, once on lease from United before the
L-1011s could be delivered, and again when Delta acquired Western Airlines
in 1987.
**Delta experimented with Airbus A310 aircraft for five years after
acquiring the planes from Pan Am. Initially Delta was impressed enough with
the aircraft to order more of the same model, but these too were eventually
withdrawn from service by the mid 1990s.
Delta Air Lines Fleet prior to the jet era Up until the late 1960s, Delta
Air Lines operated a fleet of propeller operated aircraft, including among
others, the Convair 340, Convair 440, Curtiss C-46 Commando, Douglas DC-3,
Douglas DC-4, Douglas DC-6, Douglas DC-7, Fairchild Hiller FH-227, Lockheed
Constellation, and Lockheed L-100 Hercules. The Curtiss C-46 Commando and
Lockheed L-100 Hercules aircraft were operated as cargo aircraft.
Cabin
On May 1, 2006, the carrier adopted new uniforms from designer Richard
Tyler.
In-flight entertainment
In the beginning of the jet age when aircraft such as the deHavilland Comet
IV and Boeing 707 were introduced, in-flight entertainment as we know it was
non-existent, other than lounges and magazines. Later in the 1960s, audio
programming was introduced where passenger wore headphones consisting of
hollow tubes piping in music. These were installed in some Delta aircraft.
Some early wide-bodied aircraft, including the L-1011 fleet, had films
projected on to the cabin bulkhead. The film projection system on the
L-1011s were replaced by CRT-based projectors in the early 1990s.
Currently, audio and video are available on all aircraft except for the
MD-88s and Delta Connection aircraft. BusinessElite (and the first class
section of the domestic 767-400ER aircraft) feature the Total Entertainment
System made by Rockwell Collins, featuring personal video screens with a
selection of movies. Delta introduced its new IFE product, Delta on Demand,
in 2006. This new audio/video system in BusinessElite is currently in the
process of being upgraded to the eFX audio/video on demand (AVOD) system
made by Panasonic Avionics Corporation. 48 Boeing 757s, also using the
Panasonic eFX system, feature live television via Dish Network in both first
class and economy, while the remainder of the 757 fleet features
ceiling-mounted CRT displays. The Panasonic eFX with live satellite
television system will soon be featured on a total of 100 aircraft, which
will include the 48 757s currently featuring the system, 28 of the 737-800s,
and 24 domestic 767-300s.
In addition, the international 767-400 and 777-200 aircraft also feature the
Panasonic eFX system in economy, except that it does not feature live
satellite television. The domestic 767-400 fleet features the Rockwell
Collins TES system, but with only overhead-mounted LCD displays and not
in-seat video. As the 767-400 fleet is gradually converted to international
duties, the Rockwell Collins TES system will be phased out in favor of the
Panasonic eFX system with in-seat video and AVOD. Delta's 767-300 fleet
(both domestic and international) currently feature CRT projectors in
economy class, with the international 767-300ERs also featuring
ceiling-mounted CRT displays; in addition some of the newer 767-300ER's have
ceiling mounted LCD displays. The 737-800 and MD-90 fleet currently feature
drop-down LCD displays. Delta's upcoming 777-200LR aircraft will feature the
Panasonic eX2 system, which has a greater storage capacity over the eFX.[67]
In 2006 Delta announced plans to feature docking capability for Apple iPod
portable music and video player. If implemented, this will allow the
device's battery to be charged, but will also allow integration with Delta's
In-flight Entertainment (IFE) system. This will also enable the IFE system
to play music, television shows, or movies stored on the iPod, as well as
function as a control system.[68]
BusinessElite
BusinessElite is currently available on the Boeing 767-300ER, 777-200ER, and
select (eventually all) 767-400ER aircraft. It is also planned for
availability on select (ex-AA/TWA) 757-200 aircraft. All seats have 60
inches of pitch, 160 degrees of recline, and between 18.5-21 inches of
width. Passengers aboard this class receive complimentary meals,
refreshments, and alcohol. All seats are equipped with a personal
In-Flight-Entertainment (IFE) system, power-ports, a moveable reading light,
and a folding work table. IFE Systems will be On-Demand in 2007.
[6]
On March 27, 2007, Delta has announced that they eventually intend on
converting their entire 767-400ER fleet to feature BusinessElite seating.
During the summer of 2007, 8 out of the 21 767-400ER aircraft will feature
BusinessElite seating. An additional 6 767-400ER aircraft will be converted
beginning in December, 2007.
By 2008, Delta plans to have a lie-flat sleeper option in its 777-200LR
fleet upon delivery, and by 2010, in all of its international fleet.[69]
First Class
First Class is offered on domestic flights. It is available on Boeing
737-800, 757-200, 767-300, domestic 767-400, MD-88 & MD-90 aircraft. Seats
range from 18.5-20.75 inches wide, and have between 37-40 inches of pitch.
Passengers aboard this class receive complimentary meals, drinks, and
alcohol. All Boeing 737-800, domestically-configured 767-400, and select (Transcon)
757-200 aircraft have power-ports at each seat. Delta intends on replacing
First Class with BusinessElite on all 767-400 aircraft.
International Economy Class
Economy Class is available on all international flights. Seats range from 17
to 18 inches wide, and have between 31 and 33 inches of pitch. Passengers
aboard this class receive complimentary meals with one alcoholic beverage,
refreshments, as well as a mid-flight snack. Additional alcohol can be
purchased for $5.00.
Domestic Economy Class
Economy Class is available on all domestic flights. Seats range from 17 to
17.5 inches wide, and have between 30 and 33 inches of pitch. Passengers
aboard this class receive complimentary drinks and snacks. Alcohol may also
be purchased for $5.00. Boeing 737-800 and domestically-configured 767-400
aircraft feature in-seat power.
SkyMiles
SkyMiles is Delta's frequent flyer program. Created in 1981[70] as the
"Frequent Flyer Program"; its name was changed to SkyMiles in 1995. When the
frequent flyer program was first established in 1981, new members were
awarded an enrollment bonus of 10,000 miles. In 2006, SkyMiles was picked as
the "best frequent flyer program" in the Best in Business Travel Awards.
In addition to its Delta Connection, Delta Shuttle and SkyTeam Alliance
partnerships, Delta offers frequent flyer partnerships with the following
airlines:
* Air Jamaica
* Alaska Airlines
* Avianca
* China Airlines
* China Southern
* EL AL Israel Airlines
* Singapore Airlines
* Virgin Atlantic Airways
On May 1, 1995, Delta Air Lines modified its frequent flyer program,
previously called "Delta Air Lines Frequent Flyer Program" and renamed it "SkyMiles".
Miles from the old program would never expire but newly earned miles in the
SkyMiles program would if there was no account activity for three years.
However, effective January 1, 2007, the rules for SkyMile accounts changed,
with miles expiring after only two years of no activity. At the same time,
the old Frequent Flyer program miles were combined into SkyMiles,
effectively negating their unlimited shelf-life.
Crown Room Club
Delta's airport lounge is the Crown Room Club. Currently, Delta Crown Room
Clubs are located in 34 airports. Membership can be obtained via an annual
pass, earning enough qualifying miles, or purchasing a single-visit pass.
Membership benefits vary by location, but generally include complimentary
drinks (including alcoholic beverages), reading material, and wireless
Internet access. Other benefits for Crown Room Club members include
reciprocal lounge access with other SkyTeam members and Delta's other
partners,
A list of locations can be obtained from Delta's website. Crown Room Club
website.
Codeshare agreements
Delta Air Lines has codeshare agreements with the following airlines as of
September 2006:
(This list does not include SkyTeam members).
* Alaska Airlines
* Avianca
* China Airlines
* China Southern (joining SkyTeam in 2007)
* Royal Air Maroc
Incidents and accidents
The following are major incidents and accidents that occurred on Delta Air
Lines mainline aircraft. For Delta Connection incidents, see Delta
Connection incidents and accidents.
Delta Air Lines Reported Incidents Flight Date Aircraft Location Description
Casualties
Fatalities Serious Minor Uninjured
[7] April 22, 1947 DC-3 Columbus, Georgia A Vultee BT-13, owned by the
Tuskegee Aviation Institute landed on top of the DC-3, which was flying from
Macon to Columbus. 8
705
[8] March 10, 1948 DC-4 Chicago Midway Airport Crashed near Chicago
Municipal (Midway) Airport shortly after takeoff while en route to Miami.
Officials determined that longitudinal control of the airplane was lost
resulting in the crash. The cause for the loss of control remains
undetermined. 12 1
318
[9] May 17, 1953 DC-3 Marshall, Texas Crashed 21 miles east of Marshall,
Texas. The flight which originated from Dallas Love Field was on approach to
Shreveport, Louisiana. The crash is was attributed to adverse weather
conditions with a thunderstorm in the area at the time of the crash. 19 1
1903 May 23, 1960 Convair 880 Atlanta Crashed during a training exercise in
Atlanta. The aircraft stalled and crashed killing all four crew members. 4
9877 [10] March 30, 1967 DC-8 New Orleans Crashed during a training exercise
near New Orleans International Airport. The improper use of flight and power
controls by both instructor and the Captain-trainee during a simulated
two-engine out landing approach, resulted in the loss of control. The
aircraft crashed into a residential area, destroying several homes and a
motel complex, killing 13 civilians. 6
9570
[11] May 30, 1972 DC-9 Greater Southwest International Airport Crashed
during landing procedures in Fort Worth, TX. The probable cause of the
flight was wake turbulence resulting from a touch-and-go landing moments
before of American Airlines Flight 1114, operated using a DC-10. The right
wing hit the ground causing a fire resulting in the aircraft being written
off. 4
723 July 31, 1973 DC-9 Boston Logan International Airport Crashed in
seawall. Contributing to the accident was a defective flight deck instrument
giving the crew misleading guidance during the instrument approach in
visibility less than a half mile with 500 foot cloud ceilings. 89 1
191 August 2, 1985 Lockheed L-1011 Dallas-Fort Worth International Airport
On a Fort Lauderdale-Dallas/Fort Worth-Los Angeles route, the plane crashed
due to severe microburst-induced wind shear. One civilian was killed as the
plane crossed a highway. The crash would later become the subject of a
television movie. 133 34
1141 August 31, 1988 Boeing 727 Dallas-Fort Worth International Airport
Crashed after takeoff bound for Salt Lake City, Utah. Officials believe the
crash was contributed by improper configuration of the flaps and leading
edge slats. 14 26 50 18
1288
[12] July 6, 1996 MD-88 Pensacola Regional Airport An uncontained engine
failure of the port (left) engine on the aircraft which resulted in a fan
hub piercing the cabin. The flight was scheduled to fly to Atlanta 2 2 138
1989
[13] September 11, 2001 Boeing 767-300 Enroute from Logan International
Airport Flight 1989, bound for Los Angeles International Airport was caught
in the path of United Airlines Flight 93. The two aircraft were so close
that ATC were initially confused as to which plane had been hijacked. The
Delta pilot managed to avoid United 93 and the flight was later diverted to
Cleveland Hopkins International Airport.[71] N/A
Hijackings
There have been over a dozen attempted hijackings which resulted in no
injuries and the surrender of the often lone hijacker. These incidents are
not included. The following are notable hijackings because of fatalities or
success in forcing the aircraft to fly to another country
* In 1968, a Delta DC-8 was hijacked to Havana, Cuba. This was the first
successful hijacking to Cuba from the U.S. since 1961[72] was the start of
multiple hijacking attempts to Cuba in the late 1960s. This coincided with
the introduction of passenger screening using metal detectors in U.S.
airports starting in the late 1960s.
* Additional hijackings which resulted in no injuries and the flight landing
in Cuba include March 28, 1984 (Delta 357 New Orleans-Dallas 727),[73]
August 18, 1983 (Delta 784 Miami-Tampa 727),[74] July 17, 1983 (Delta 722
Miami-Tampa 727),[75] June 11, 1979 (Delta 1061 New York LaGuardia-Fort
Lauderdale L1011)[76]
* July 31, 1972, a Delta flight 841, a Detroit to Miami DC-8 flight, was
hijacked to Algiers, Algeria by 8 hijackers. The aircraft stopped in Boston
to pick up an international navigator, who was wearing only swimming trunks
and a shirt. The flight was allowed to return with passengers to the U.S.,
stopping in Barcelona for refueling.[77][78]
* On February 22, 1974, Samuel Byck, an unemployed tire salesman from
Pennsylvania, stormed aboard a Delta Air Lines Flight 523, DC-9 flight at
Baltimore Friendship Airport (now Baltimore/Washington International
Thurgood Marshall Airport) scheduled to fly to Atlanta and shot both pilots,
killing the First Officer, Fred Jones. He intended to crash the plane into
the White House.[79] After shooting the pilots, the hijacker grabbed a
passenger and demanded that she fly the aircraft.[80]
* On August 23, 1980, a Delta Air Lines L-1011 on a San Juan to Los Angeles
flight was hijacked to Cuba.[81] The hijacker was jailed by Cuba authorities
and all passengers were released unharmed.
* On September 13, 1980, a Delta Air Lines New Orleans to Atlanta flight was
taken over by two hijackers and forced to fly to Cuba. The flight continued
to Atlanta after stopping in Havana.[82] The hijackers were imprisoned by
Cuban authorities. One hijacker was released and later sought US residency.
The suspect was later arrested by US authorities in 2002[83] and sentenced
to prison the following year.
Trivia
* Delta operates its largest hub at the world's busiest airport,
Hartsfield-Jackson Atlanta International Airport.
* Karl Jenkins' Adiemus project began in 1994 as a music project for Delta
Air Lines' European advertising campaign. The song was later released on the
albums Pure Moods and Adiemus: Songs of Sanctuary, and was also used in
Delta's commercials in the United States from 1996 until 1999.
* The logo for Monroe Regional Airport is the Delta logo, in honor of it
being the airlines birthplace and the original headquarters for Delta.
* Delta awards the annual Delta Prize for Global Understanding in
conjunction with the University of Georgia.
* Delta's Boeing 737-800 airplanes have an empty area in the rear cabin
where seats are normally located. Not placing seats in this area results in
a reduction of capacity to 150 seats, reducing the number of FAA mandated
flight attendants to 3 (one flight attendant is required for every fifty
passenger seats).[citation needed]
* Delta sold several DC-9-30s to ValuJet, forming ValuJet's initial fleet.
ValuJet would eventually become Delta's main Atlanta-based rival, AirTran.
* Delta is the only surviving U.S. airline that operated the Convair 880,
still the fastest family of subsonic passenger aircraft ever, and only
behind supersonic carriers such as the Concorde and the Tu-144 in speed.
* In 1992, Cincinnati/Northern Kentucky International Airport opened
Concourse C, a 48 gate terminal for Delta Connection carriers, Comair, ASA,
and Chautauqua. This is the largest commuter airline terminal in the
world.[84]
* A Boeing 767-300 delivered to Delta in 2001 was sold to the People's
Republic of China (PRC) for use as a presidential aircraft before it could
be used for Delta passenger service. According to unofficial reports, this
aircraft contained numerous listening devices for espionage against the PRC
government. The aircraft was never used as a government transport and was
later transferred for use as a commercial airliner.[85]
* In 2005, Delta Air Lines provided charter service to 13 of the 32 NFL pro
teams; they also served 11 Major League Baseball and several NCAA teams.[86]
* Some select Crown Room Clubs feature putting greens as a result of Delta
Air Lines being the official airline of the PGA Tour.
* In the song I'll Sue Ya by Weird Al Yankovic, Delta Air Lines is sued for
deceptively "selling him a ticket to New Jersey", which Al claims to have
"sucked". The song is a parody poking fun at America's obession with
frivolous lawsuits.
References
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2. ^ Delta Air Lines (2006-07-12). Delta Invites Budget-Minded Jet Setters
to Explore the World With Special Low International Fares. Press release.
Retrieved on 2007-01-10.
3. ^ Delta Air Lines Plan Of Reorganization (LAX included in 5
hubs/gateways, pgs 23 and 24) (PDF). Retrieved on 2006-12-20.
4. ^ Delta Stats & Facts. Retrieved on 2006-09-17.
5. ^ Aviation Week and Space Technology, January 15, 2007, p. 349, 2005 data
6. ^ Aviation Week and Space Technology, January 15, 2007, p. 348, Charts
show Air France/KLM, American, Lufthansa, United, British Airways with
higher revenue
7. ^ COMPANY NEWS; Delta-Western Merger Approval
8. ^ http://caselaw.lp.findlaw.com/scripts/getcase.pl?court=us&vol=480&invol=1301
9. ^ http://en.wikipedia.org/wiki/Western_Airlines
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11. ^ "The Spirit of Delta launched to commemorate anniversary", Atlanta
Business Chronicle, 2004-04-23. Retrieved on 2006-09-17.
12. ^ MD-11 jumbo jet arriving to fly Delta into the future, Atlanta
Journal-Constitution December 22, 1990
13. ^ COMPANY NEWS; Pan American Route Transfer
14. ^ COMPANY NEWS; NORTHWEST AGREES TO PAY $5 MILLION FOR LONDON ROUTE
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16. ^ PAN AM FACES SHUTDOWN TODAY WITHOUT FINANCING, Associated Press
December 4, 1991
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Lines Reaches Definitive Agreement to Sell Atlantic Southeast Airlines to
SkyWest
21. ^ http://news.delta.com/article_display.cfm?article_id=9852 Delta Air
Lines Strengthens Domestic Hubs, Offers Customers More International Choices
with Winter Schedule
22. ^ http://news.delta.com/article_display.cfm?article_id=9879 Delta Air
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27. ^ http://news.delta.com/article_display.cfm?article_id=10496 Delta Air
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2007-01-25.
28. ^ Silcoff, Sean (2007-01-04). Delta to buy 30 jets from Bombardier.
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30. ^ Howe, Peter J.. "Delta workers see trouble in takeover bid", The
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31. ^ Delta's Campaign Headquarters
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credibility'", Atlanta Journal-Constitution, 2006-12-22. Retrieved on
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with New Nonstop Service to Three Popular Domestic Destinations. Press
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Service to Tijuana and Zacatecas Delta, April 17, 2007
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Fights to Nine Cities Yahoo Finance, May 9, 2007
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Nonstop Flights between Atlanta and Shanghai
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58. ^ Delta Expands China Route Application to Include Nonstop Flights
Between Atlanta and Both Beijing, Shanghai
59. ^ Delta to offer flights to Nigeria, Atlanta Journal Constitution,
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60. ^ Delta scoops slots at Heathrow April 15, 2007
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York
62. ^ Orders and Deliveries, The Boeing Company
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64. ^ [3], Federal Aviation Administration
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